BIBF recently received its sixth letter of commendation for excellence from the Chartered Institute of Marketing (CIM, UK) since the commendations were awarded in December 2012 to study centres for achieving one hundred percent examination success rates in individual modules by a cohort.
The CIM is the largest, longest established and most respected marketing organisation in the world. CIM qualifications are industry-proven and internationally recognised, and offer a pathway for professional development through a portfolio of marketing qualifications that reflect the needs of modern-day marketers and businesses. BIBF has been an approved CIM study centre since 2012 and offers a wide range of professional qualifications including the Level 3 Award in Customer Communications, the Level 3 Award in Marketing Principles, the Level 4 Certificate in Professional Marketing, and the Level 6 Diploma in Professional Marketing.
BIBF has facilitated a smooth transition for learners to the CIM’s new syllabus that was implemented in 2014 – in line with developing market needs and best practices. The new curriculum includes digital and innovation units which are of prime interest to learners and organisations seeking to employ and develop personnel in this growing area. BIBF also recently introduced the CAM Diploma in Digital Marketing, awarded by the CIM and designed for those wanting to work in marketing or marketing professionals who seek specialist knowledge and understanding of digital marketing, how it relates to the marketing industry, and how to turn that knowledge into successful marketing strategies.
Pre-course testing is available to ensure that learners are provided with a best-fit match to the programme level, ensuring a high completion and success rate.
“BIBF is a market leader for excellence in multi-discipline training solutions – a one-stop provider for all the marketing requirements of an organisation. Marketing training is changing in today’s new world of growing online sales and increasing social media influence. Not only has the number of elements in a marketing strategy increased enormously, marketing and branding is also no longer simply about implementing fixed – and often standard – marketing plans”, said BIBF Director Solveig Nicklos.
“Instead, effective marketing requires an understanding of the social context, the local context and the changing habits of today’s consumers – and not just figuring out the best channels to reach people, but also the right way to communicate on those different channels. BIBF, in partnership with the CIM, has ensured that its marketing training has adapted to these new realities. We are committed to providing the knowledge and best practices that the industry requires, and our dedication to educational excellent is evident in the outstanding results we continue to achieve, on par with UK averages”, she added.
Training for BIBF’s marketing qualifications is provided by experienced senior faculty who are experts in the field. Theoretical aspects are translated into approaches that specifically address current organisational challenges using training in methodologies that allow replication in different contexts. The programmes are well recognised within the local and regional industry and are subsidised by Tamkeen for Bahraini nationals.