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This session will discuss what it really means to compete in the innovation race, and what the implications are for those who win, lose and are eliminated. Unique global and historical research from a broad range of cultures and contexts provides a sobering understanding of what it will take to stay in the innovation race for the long run. This is a ‘futurist keynote’ with a difference, providing real strategies that will allow the much talked about ‘Forth Industrial Revolution’ to be a growth opportunity, rather than a dangerously disruptive and potentially eliminating threat.
This session will look at the major trends emerging that challenge the communications sector and investigate how agencies and organisations have embraced developing technologies to provide cutting edge competitive advantage.  It will overview how the CIPR has responded to the fast pace of digital disruption, working with industry to create a suite of world leading professional courses to equip practitioners with the skills and credibility they need to excel in this exciting sector.
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